A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode or webisode.
While the popularity of web series is continuing to rise, the concept itself isn't entirely new. Scott Zakarin created the first advertiser supported web series in 1995, The Spot. Homicide: Second Shift was a pioneering Internet web series that tied into the TV series Homicide: Life on the Street. The web series started in 1997 and was ultimately cancelled due to financial constraints and technological restrictions.
The rise in popularity of web series can be seen as a result of the increasing availability of broadband and the improved video streaming technology. This has allowed independent producers to create low budget series distributed on the Internet, but more recently major television production companies are using the Internet as a means of promoting their TV shows as well as developing specific media and shows for the Internet.
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In 1995, Bullseye Art was one of the first web publishers to create what became known as webisodes. The first few webisodic content to come out of Bullseye Art included Porkchops, Internet the Animated Series and Rat Chicken. In 1998 Bullseye Art had a hit with Miss Muffy and the Muf Mob,which lead to a development deal with MTV. Bullseye Art also created Space Dog which gained popularity on Atom Films. The original Bullseye Art content can be seen currently on the Magic Butter web network.
In 2004 to 2006, several independent web series began to achieve popularity, most notably Red Vs. Blue (created by Rooster Teeth). The series was distributed independently using online portals YouTube and Revver, as well as the Rooster Teeth website. The series acquired audiences in the millions, with Red Vs. Blue receiving over 100 Million views during its 1st run. Sam Has 7 Friends, which ran in the summer and fall of 2006, was nominated for an Emmy and temporarily removed from the Internet when it was acquired by Michael Eisner.[1]
Web television series have continued to gain in popularity and notoriety over the subsequent years. Some of the most notable web television series include Lonelygirl15, Beyond The Rave, MySpace Road Tour, Prom Queen, Dr. Horrible's Sing-Along Blog, The Guild, I Kissed A Vampire, Spellfury, The Legend of Neil, Red State Update, "Heff The Series"., Dorm Life, Speedie Date, Fred Figglehorn, The Annoying Orange, Seth MacFarlane's Cavalcade of Cartoon Comedy, The Bus of Laughter, Dinosaur Office, Looking For Grace, and many more. In 2009, web television series received their first awards show, the Streamys.
The rise in the popularity of the Internet and improvements in streaming video technology mean that producing and distributing a web series is relatively cheap by traditional standards and allows producers to reach a potentially global audience who can access the shows 24 hours a day.
The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.[2] The newest show is By the Odd brothers, wizards and oddbrothers
Web series can be distributed directly from the producers' websites or online video sites such as YouTube, Vimeo, or Blip.[3]
The Webby Awards, established in 1995, recognize top web series in comedy, drama, and reality categories. In 2008, the International Academy of Web Television was founded with the mission to organize and support the community of web television creators, actors, producers and executives. It administers the selection of winners for the Streamy Awards, which awards web television and web series content.
Los Angeles Web Series Festival: the LAWeb Festival has been the first event in the world dedicated exclusivelly to web series. The first season (2010) the festival awarded the american series "ABIOLA'S KISS & TELL TV", "PARTY GIRL PLUS ONE" and "DIARY OF A SINGLE MOM".
HollyWeb Web Series Festival: The inaugural edition of HollyWeb Festival is scheduled to occur on March 31, 2012. It is a festival dedicated exclusively to web series, and will take place in Hollywood, California.[4]